Intramersive’s Daemonologie

Ashwick Plantation is pleased to announce another incredible event at Salem’s Pioneer Village: Daemonologie.

Every Friday night, from September 29 through October 27, audiences will be treated to the latest in immersive theater experiences in a show that blends magic, horror, and the audience’s input to create a novel outcome every time.

The show puts the audience in the middle of a 1680 New England witch hunt in a world where magic is real and threat is imminent.

Daemonologie tests not only the audience’s wits, but their ethics, and the end of the story depends on the choices the audience makes.

Daemonologie is the brainchild of Carly Dwyer and Margot Tate, the co-founders of Intramersive Media, LLC. “There are no innocent bystanders.” says Tate. “You’re either part of the solution or complicit in the horror.”

Directed by Dwyer, Daemonologie is not just a play – it’s also a game. “Repeat players welcome,” says Ms. Dwyer. “We are really interested in using activism as our driving theme,” she explains. “We want our audience to know they have power, they have information, and they can make a difference in the outcome of the show.”

Taking cues from the popularity of immersive theater shows such as Punchdrunk’s Sleep No More or Third Rail’s And Then She Fell, and the proliferation of escape rooms, Tate and Dwyer formed Intramersive to take audiences to a deeper level of theater immersion. The audience of Daemonologie will be able to choose to engage with the actors – or not — and impact the story as they see fit.

Daemonologie will be presented three times nightly every Friday night, starting September 29, and running October 6, 13, 20 and 27. Tickets can be purchased online at or read more about Daemonologie and Intramersive Media at

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